Data Quality & Deduplication
Data Quality Score
—
—
vs. prior month
Active Duplicates
—
—
Accounts + Contacts + Leads
Dupes Eliminated
—
—
Latest full month
Dedupe Audit (Latest)
—
—
Total merges performed
Data Quality Score
Weekly health % — Aug 2025 to Mar 2026
Active Duplicates
By object type
Duplicates Eliminated
By object per month
Dedupe Audit
Merges performed by object
Weekly Data Table
CRM Data Enrichment
Email Up-to-Date
97%
→ Stable across all periods
CRM + Apollo data · Mar 17
CRM Records Up-to-Date
53%
▲ +6pp since Aug 2025
vs. 47% at start of period
Need Enrichment
47%
▼ Down from 53% — improving
Records needing CRM update
Enrichable Records
504.8k
Pool size · Mar 17
Total records Apollo can enrich
CRM Enrichment Status Trend
% up-to-date vs. needs enrichment
Mar 2026 Enrichment Snapshot
Records enriched by type
Enrichable Records Pool
Total records Apollo can enrich
Email Health
Email status breakdown · stable at 97% up-to-date
Apollo Data Table
Salesforce Field Analysis
Total Records in Salesforce
🏢
Accounts
141,907
👤
Contacts
222,985
🎯
Leads
540,705
⭐ Golden Fields Score
Account Score
100%
✅ All 7 fields at target
141,907 records
Contact Score
56%
❌ 4 of 9 fields below target
222,985 records
Lead Score
30%
❌ 7 of 10 fields below target
540,705 records
⭐ Golden Fields — Actual vs. Target
Account — Golden Fields
All fields meeting targets · 141,907 records
Contact — Golden Fields
4 of 9 fields below target · 222,985 records
Lead — Golden Fields
7 of 10 fields below target · 540,705 records